Case Study · Web Design & Development
Rebuilding Reverie LLC for speed, clarity and search.
A legacy site that loaded slowly and ranked nowhere, turned into a fast, componentised build with technical SEO wired in from day one.
The brief
Reverie came to me with a site that took over six seconds to load on mobile and had never been properly indexed by Google. The brand itself was strong — the site just wasn't carrying it.
- Cut load time to under 2 seconds on mobile
- Fix crawlability so pages actually get indexed
- Keep the existing brand identity intact
The approach
I rebuilt the front end on a lightweight stack, replacing the old plugin-heavy setup with hand-written, componentised markup. Every image was re-compressed and served responsively, and I restructured the page hierarchy so search engines could actually understand what each page was about.
SEO work ran in parallel with development rather than after it — meta structure, internal linking and semantic headings were part of the build from the first commit.
The result
Reverie's site now loads in under two seconds and organic traffic doubled within the first two months of launch.