Case Study · Branding & E-commerce
Building Stylex Clothing's identity and storefront from zero.
A new clothing label with no online presence, launched with a full visual identity and an e-commerce storefront ready for its first drop.
The brief
Stylex launched with product photography and a name, but no logo, no visual system, and no way to sell online. Everything needed to be built from a blank page in time for their first collection drop.
- Design a logo and visual identity that fit a streetwear audience
- Launch a storefront that could handle real checkout traffic
- Ship in time for the collection launch date
The approach
I developed the brand system first — logo, type pairing, and a colour and photography direction — then carried it straight into the storefront build so the identity and the shopping experience felt like one thing, not two separate projects.
The store itself was built for speed under real product-catalogue weight: optimised imagery, a lightweight cart flow, and checkout tested against real traffic before launch day.
The result
Stylex launched on schedule with a cohesive brand identity and a storefront that held up under first-drop traffic.